Source:http://ftr.wot-news.com/2014/04/18/another-interview-with-viktor-kislyi/
来源↗
Source: http://itc.ua/articles/viktor-kislyiy-glava-wargaming-nash-finalnyiy-sudya-eto-igrok/
真·来源↗
(thanks to evilsexybear from Russian LJ for reposting this)
(感谢毛服LJ用户evilsexybear把这个重新发了一遍)
Hello everyone,
大家嚎,
Ukrainian IT portal “itc.ua” published another interview with Viktor “Big Boss” Kislyi, CEO of Wargaming. Most likely it is yet another one from Warsaw, where he gave series of interviews for various blogs, magazines, news and portals. Inside:
乌克兰的IT门户网站“itc.ua”发了另一篇与Viktor “Big Boss” Kislyi,也就是WG的CEO的采访。 这东西很有可能是华沙当时的另一篇采访,因为他当时被一大堆的博客,杂志,新闻网站以及门户网站给采访了。以下正文:
– apparently, V.Kislyi is not worried of Armored Warfare competition, he says that WG will always have competition and always had, “there can only be one answer to them – quality and service” (then he goes on describing how WoT is great and free to play, usual stuff)
V.Kislyi并不惧怕关于装甲战争题材游戏的竞争,他表示WG总是且一只有竞争,“对此只有一个答案—质量以及服务”(后面就开始常规的介绍WOT多么厉害还是个免费游戏之类的)
– WG now has over 3k employees all over the world
WG现在全球雇员数量超过3000
– WoT Blitz will not be just another simple mobile game like Angry Birds, but a full blown MMO shooter, adapted for mobile devices (VK believes that the market for simple games á la Angry Birds is already saturated)
WOT闪电战不会和愤怒的小鸟一样是一款简单的手机游戏,而是一款充分发展的适应移动设备的多人在线射击游戏(VK相信类似于愤怒的小鸟这样的游戏的市场已经饱和了)
– Kislyi was inspired by Zynga, who “using Farmville turned millions of housewives into gamers”
Kislyi是被Zynga所启发的,他们“用Farmville这款游戏把数以百万计的家庭主妇变成了游戏玩家”
(译注:Zynga,一家手游公司,LOGO为红底,白色的一条狗,旁边有ZYNGA几个字母。Farmville是一款类开心农场类的游戏,据称在5名使用Facebook的人中就有一名在玩Farmville.)
– World of Tanks alone doubled the amount of gamers on RU market (VK explains a lot of people who never gamed suddenly tried it)
WOT把毛服市场上的游戏玩家数量翻倍了(VK解释说许多从来没玩过游戏的人突然开始玩了)
– the psychology of WoT works as this: “tanks”, “my grandpa fought”, “I saw it in the museum”, “friend plays” – “I gotta try it” and that’s how WG defined the Russian-speaking market
WOT的心理学运作是这个样子的:“坦克”,“我爷爷打过仗”,“我在博物馆里见过”,“我的朋友在玩”—“我要去玩”。这就是WG如何定义这个基于俄罗斯语的市场的。
– the most important part for WG is how long a player sticks to their game – if he plays for a month, okay, but if he stays half a year or a year, that’s how they want it
对于WG来说最重要的一点是玩家的粘滞性—如果他玩了一个月的话,那还行,但是他要是半年一年这么玩的话,这才是WG想要的结果
– VK is not sure whether WoT Blitz will become mass hit, “maybe the time is not ripe for it yet”
VK还不确定WOT闪电战会不会成为震撼市场的话题作品,“也许对它来说,时机还不成熟”
– the “Let’s Battle” magazine was released as a part of the strategy to build a “universe” around World of Tanks (V.Kislyi mentions the relationship of the fanbase towards the game, eg. books, magazines, webcomics, t-shirts and such), it was not a random attempt and it will continue to be issued
“Let’s Battle”这本杂志是作为WG在WOT周围创造一个“领域”的计划的一部分推出的(V.Kislyi提到了玩家群体与游戏的联系。栗如书籍,杂志,WEB漫画,T恤啥的),这并不是他们随便搞出来的东西,而且之后也会继续发行
– the launch of WoT Xbox was good according to V.Kislyi, but the market on Xbox is smaller than for WoT, since there are only like 48 million players (and only 20 million of them have Xbox Gold account).
V.Kislyi表示XBOX版的WOT的发布挺好的,但是XBOX的市场大小比WOT所需求的市场大小少一些,因为只有4800W的玩家(只有2000W的玩家拥有XBOX金会员)
– the audience for Xbox is “the same” as for WoT PC, “only in America, the usual guy doesn’t play on PC, he plays on console”
XBOX版WOT的用户群体和WOT的PC版是“一样的”,“只有在美国,如果一个正常人不玩电脑游戏的话,他就会玩家用机游戏”
– VK is optimistic about the Xbox release, it is however too early to tell whether it will do well
VK对于WOT登录XBOX表示很乐观,然而现在就说它是否表现良好还是太早了
– the partnership for Xbox with Microsoft was problematic, the Xbox 360 platform is considered “closed” and there were many technical issues and rules to be obeyed, WG however managed to pull through and work around some of the issues
与微软的XBOX和合作关系其实有点问题,XBOX 360这个平台被认为是“封闭的”,同时还有许多技术上的问题,还需要遵守很多的规定。但是WG最终还是搞定了这一切问题,并且用曲线救国的方式达成了自己的目标。
– WoT comes only on Xbox because WG has an exclusive contract with Microsoft
只有XBOX版的WOT的原因是WG与微软有独占合约
– Xbox One version can come only when the console has 10-20 million users, before that it’s impossible to make a F2P game for it, developers are not working on that version and VK said he can’t promise they will even in a year, Microsoft has to develop the platform properly
XBOXONE版本的WOT只有在主机的用户基数达到10~20M的时候才会发布,在那之前想做个免费游戏是不可能的,开发团队现在并没有在搞XBOX ONE的WOT,VK也说他无法保证在一年之内能不能发布这个游戏,微软必须要把自己家的平台发展好
– WG recognizes the issues in World of Warplanes, but they are not giving up on the project. VK admits there are some serious bugs in it, but WG is working constantly on fixing them
WG认识到了战机世界中的问题,但是他们还没有放弃这个计划。VK承认游戏中有一些严重的Bug,但是WG一直在努力修复他们
– VK states that although WoT made WG a lot of money, much of it is being re-invested into the company itself
VK表示尽管WOT给WG挣了很多钱,大部分的钱都直接被重新投资进了公司
– VK states that retail business models is practically dead, the future of game distribution is online
VK表示零售业这样的商业模型几乎快要不行了,未来游戏的发展方向是在线
– “Yes, World of Tanks is dedicated to WW2 era, but noone forbids us doing space games, submarines, huge humanoid robots – we can do anything”
“没错,WOT是专注于二战这个时期的,但是没有人拦着我们做太空游戏,潜水艇,大型人形机器人—我们啥都能搞。”